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Category: Uncategorized

Agile is 20 years old. It’s time for an update.

Posted June 29, 2021June 28, 2021 Zachary Gray1 CommentPosted in Uncategorized

This is part one of a 12 part series about an update to the Agile Manifesto. In early June 2021, Jesse James Garrett, a pioneer of User Experience, wrote an article for Fast Company lamenting the erosion of user-centered and insight-driven design as UX becomes more of a commodity and less of a discipline: Too […]

Who should you include in your website team?

Posted June 22, 2021June 2, 2021 Zachary GrayLeave a commentPosted in Uncategorized

Website teams come in all shapes and sizes. There are many perspectives that come into play at every stage of building a site. If you want to leverage as much expertise as possible to build your site, you want to hear from the right people, right from the start. So, who do you choose for […]

Don’t reinvent the wheel. Research the best in class.

Posted June 15, 2021June 15, 2021 Zachary GrayLeave a commentPosted in Uncategorized

When it comes to planning the early stages of a website, it is important to challenge our assumptions. By doing just that over the course of my career, I have arrived at several important, but uncommon views. In this article I want to focus on one of the most controversial: “Innovation” is not always a […]

We need each other to succeed

Posted June 8, 2021June 8, 2021 Zachary GrayLeave a commentPosted in Uncategorized

In theory, the current agency model is a good one. Reporting structures are supposed to be in your own field of specialization, but project teams you work with day to day are formed with people from a cross-section of disciplines. It is important to recognize that this structure is not only for a division of […]

When “grid” is a four-letter word.

Posted June 2, 2021June 5, 2021 Zachary GrayLeave a commentPosted in Uncategorized

Every designer at some point learns about “the grid.” Grids are invaluable in organizing visual elements and creating conventions for presenting content. They are also vital in how web experiences translate across different viewports. I have certainly heard a lot of people throw the term around, but it seems to be poorly defined. To a […]

How I landed my first UX design job

Posted June 1, 2021May 31, 2021 Zachary GrayLeave a commentPosted in Uncategorized

Malcolm Gladwell, in his book Outliers, says that you need 10,000 hours of good practice to master a skill. I would say, for many jobs, that’s about right. What’s important to remember about this is that there are two factors involved: time spent (how much you do) and good practice (what you do). If you […]

several people having a ux meeting in an office

This 5 minute survey for website stakeholders will bring sanity to your project

Posted May 31, 2021June 5, 2021 Zachary GrayLeave a commentPosted in Uncategorized

I have a reputation for being “pithy” and “no nonsense” with my coworkers. And I firmly believe that cutting through the nonsense is vital to doing better work, especially when building websites. If you’re ready to get real about your project, here is a proven method for improving your website. The best part? It will […]

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